Information
Education: Ph.D. in Information Systems and Economics, Smith School of Business, University of Maryland, 2016.
Current Affiliations: Dean's Distinguished Chair Professor of Information Systems. Director, Center for Digital Transformation, Cheung Kong Graduate School of Business (CKGSB).
Research Field
· Digital Transformation
· Digital Platform Strategy
· Digital Technology (Cloud computing, big data, SaaS/PaaS)
· Data Science
· Data-Driven Decision-Making (causal inference, experiment, ML/AI)
· Digital Economy and Data Regulation
· Internet Platforms and Fintech
· Information Systems and Enterprise Software
· Omni-channel Retail
· Manufacturing and Supply Chain
Recent Work
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To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital ContentForthcoming | Information Systems Research | With Andrew Heeseung Lee, Angela Choi & Wonseok Oh
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How Recommendation Affects Customer Search: A Field Experiment2024 | Information Systems Research | With Zhe Yuan, AJ Yuan Chen & Yitong Wang
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Social Learning in Prosumption: Evidence from a Randomized Field Experiment2024 | Management Science | with Jaehwuen Jung, Ravi Bapna & Joseph M. Golden
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Ensembling Experiments to Optimize Customer Journey: A Reinforcement Learning Approach2023 | Management Science | with Yicheng Song
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